TRACE MEDIA
MOTION
REBRANDING

TRACE MEDIA
MOTION REBRANDING

We continue a 5-year partnership with Trace Company,

which has helped redefine the way Afro-Urban culture

is displayed in 180 countries around the world.

We continue a 5-year partnership with Trace Company, which has helped redefine the way Afro-Urban culture is displayed in 180 countries around the world.

Motion Design system
as a language

Urban culture has now become a worldwide mode of expression.

The graphic challenges we face with this redesign necessitate a shift towards smaller segments, shorter formats, and various aspect ratios.

We introduce The Frame, a design system conceived as a language:

one that adapts, evolves, and is universally understood and shared.

Urban culture is now a worldwide

way of expression. The graphic problems we are confronted with for this redesign

brings the necessity to think for small portions, short formats and different

types of ratio.

We introduce a design system that is conceived as a language. Which adapts, evolves and is understood

and shared by all.

Motion Design system
as a language

Urban culture has now become a worldwide mode of expression.

The graphic challenges we face with this redesign necessitate a shift towards smaller segments, shorter formats, and various aspect ratios.

We introduce The Frame, a design system conceived as a language:

one that adapts, evolves, and is universally understood and shared.

4 Design Principles

We built this design system around 4 principles:

Clarity: Due to the variety of media and locations, each element’s visual details need to be clearly defined.

Modularity: Create adaptable elements that can be rearranged for different screen sizes.

Motion: Develop a consistent movement system for all platforms.

Iconography: Design needs clear icons to save space and improve modularity.

4 Design Principles

We built this design system around 4 principles:

Clarity: Due to the variety of media and locations, each element’s visual details need to be clearly defined.

Modularity: Create adaptable elements that can be rearranged for different screen sizes.

Motion: Develop a consistent movement system for all platforms.

Iconography: Design needs clear icons to save space and improve modularity.

Beyond TV Screen

The extension into print and social networks marks a strategic move to unify our visual language and outreach efforts. This broadening ensures a cohesive and versatile brand presence across various platforms, enhancing our ability to engage with audiences through diverse mediums.

Thank You

Thanks to our friends at Trace company for their trust in this enriching partnership.

Client

Trace

We partnered on

Brand Identity, Motion Identity, Motion Templates,
Ads & Social content assets

Year

2022

Let’s talk

about your

next project

Contact Now

Let’s talk

about your

next project

Contact Now

Let’s talk

about your

next project

Contact Now

Let’s talk

about your

next project

Contact Now

About

About

About

About

TRACE MEDIAMOTION REBRANDING

TRACE MEDIAMOTION REBRANDING

TRACE MEDIAMOTION REBRANDING

We continue a 5-year partnership with Trace Company,

which has helped redefine the way Afro-Urban culture

is displayed in 180 countries around the world.

We continue a 5-year partnership with Trace Company, which has helped redefine the way Afro-Urban culture is displayed in 180 countries around the world.

We continue a 5-year partnership with Trace Company, which has helped redefine the way Afro-Urban culture is displayed in 180 countries around the world.

Motion Design systemas a language

Motion Design systemas a language

4 Design Principles

4 Design Principles

Beyond TV Screen

Thank You

Client

We partnered on

Year

Let’s talk

about your

next project

Let’s talk

about your

next project

Let’s talk

about your

next project

Let’s talk

about your

next project

TRACE MEDIA
MOTION
REBRANDING

TRACE MEDIA
MOTION REBRANDING

TRACE MEDIA
MOTION REBRANDING

Motion Design system
as a language

Motion Design system
as a language